Why do Brigantes work with Hilleberg?
In 1971, BO HILLEBERG, a professional forester, founded his own company, Hilleberg AB. That same year, while on a ski vacation in the Austrian Tyrol, Bo met Renate Neuner. After a couple of years, the two had fallen in love, married, and she had moved with him to Stockholm, Sweden. Their marriage was the final, necessary ingredient in the mix that has become Hilleberg the Tentmaker.
Bo envisioned a tent that had an outer and inner tent that pitched together, simultaneously – but he didn’t have the necessary sewing skills. With Bo and Renate’s marriage, conjugal and commercial became one: Renate took charge of the sewing while Bo handled design and sales, and with their combined efforts, the company flourished.
Today, family and business are still inextricably linked. Bo is Chairman, and is senior advisor to the product development team; daughter Petra is CEO of the Hilleberg Group, President of both Hilleberg AB in Sweden and Hilleberg Inc in the US; and Bo, Renate, Petra and her brother Rolf make up the governing board of directors – clearly, family synergy